Scent and Memory - Why Scent Marketing is So Powerful

Scent holds a profound connection to memory, evoking emotions and transporting us back to specific moments and feelings linked to that scent.

From the moment a guest arrives with you, their senses are on alert to all the new experiences, none more so than their sense of smell. What your guest can smell will be locked into their memory...possibly forever.

This is not a conscious decision on their part, it is because our olfactory system is very closely linked the parts of our brain that deal with memory and emotion.

With over 20 years's experience as an aromatherapist, Snug creator Mo, has seen for herself how scent can simply stop people in their tracks.  For many years, whilst exhibiting at events, Mo always tends to have her candles lit and oil burners diffusing; she has been astounded to see that a majority of people who walk past, stop in their tracks, some comment on the beautiful scent and even need to know what it is, whilst others just take a moment, breath the scent in and walk on with a satisfied look on their face.  If this is possible in a large outside space, just imagine the impact of having the right scent in a hotel or business could have.

Although Mo is not a fan of the word "scent marketing" and would prefer "scent connection" - she believes that exposing your customers to a pleasant scent is one of the least expensive marketing techniques to enhance client experience.  Choosing the right ambient scent is key to ensuring a positive experience and inducing feelings of comfort and relaxation.  This is why Snug Aromatics choose essential oils in all their blends, as they not only are naturally fragrant, but also have relaxing, calming, mood enhancing properties.

In a workplace, specific essential oils such as lemon, can help with staff productivity, in an educational environment, rosemary and frankincense can promote alertness and concentration  - and in a gym, peppermint and eucalyptus can energise.

All the scents that Snug create are unique to our brand and bespoke scents can also be created to fit a specific brief.

There are many ways for the scent to reach the nose of your client in an affective, non intrusive manner; these could include having diffusers placed around the setting, air fresheners and loo drops in the bathrooms, candles burning in more intimate spaces, scent systems subtly diffusing scent, pillow sprays, guest gifting of the scent so they have something to take home and continue to enjoy their experience.

Whatever business type, scent connection can be very affective way to create a fantastic customer experience that they will remember and hopefully tell others about.

For a scent consultation, contact Mo at [email protected]